Many consumers still feel uncomfortable with financial services, and Japan’s cashless payment usage rate remains relatively low compared to other countries. Especially in rural areas, where cashless payments have yet to gain traction, creating a significant gap between urban and rural lifestyles, with point rebates and other benefits concentrated in cities. As a company with commercial facilities and supermarkets across suburban and rural areas in Japan, AEON Group aims to bridge these gaps by providing highly accommodating services, which offers easy, convenient and beneficial experience for everyone, addressing disparities caused by lack of financial knowledge and ensuring a user-friendly and manageable experience.
Various financial assets held by AEON Group will be integrated into the app, including credit cards, code payments, point payments, vouchers, insurance applications, transaction viewings, small loans, investments, financial education, etc. in the near future. This will transform the app into comprehensive financial touchpoint for residents within the AEON market catchment area.
Additionally, by collaborating with AEON Group’s tree-planting initiatives and financial education efforts, the role of the payment services can be redefined, making it not just as a transaction tool, but as a means to enhance consumer knowledge and contribute to the societal issues.