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NTT DATAD-Resilio

Facing Intensifying and Frequent Natural Disasters

Context

As natural disasters intensify and become more frequent in recent years, issues such as delays in information gathering due to analog methods, coordination gaps between departments and organizations, complexities in command systems, and a reduction in municipal staff have led to the weakening of disaster response systems. Although various disaster prevention services and apps are offered by governments and private companies, their effectiveness is often compromised by factors such as difficulty of use, infrequent engagement, and low adoption rates, rendering them ineffective in critical situations. We aim to build a comprehensive support network that extends to all citizens, fostering collaboration between government agencies, local authorities, and companies with regular interactions with the public to address this. By doing so, we seek to create a society where every phase of disaster management - from prevention and response to recovery - is supported with seamless, accessible and effective solutions.

Our Approach

Following extensive research and fieldwork with residents across Japan, we have designed a service that is nationally acceptable. To ensure sustainable service provision, we have explored integration points with the businesses of partner companies, including their revenue structures. With a vision to rollout the service to countries with high disaster risks in the future, thereby fulfilling our global social responsibility as a pioneer in disaster prevention, we conducted surveys in disaster-prone countries within the Asia-Pacific region.
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37.8
%
solution acceptance rate
0
+
partner companies
I'll download it once it's released and would like to use it in my daily life.
User Interview: Female, 50s (Oita Prefecture)

Process

01
Concept Design
02
Refining the Concept
03
Adopting Partnership
04
Overseas Expansion

Concept Design

To ensure that NTT Data Group and its affiliated companies effectively utilise their various disaster prevention services across all phases of disaster management (preparedness, readiness, disaster occurrence, damage, and recovery), we determined how these services should be delivered and identified the organizations and companies with which to collaborate. With the assumption of various disaster scenarios (such as the Nankai Trough earthquake and localized damage from linear rainbands) as a premise, we developed ideas by integrating them into everyday scenarios. This process helped us identify the services and features necessary to create an ideal user experience, ensuring that no one is left behind during disasters.
By organizing opinions from residents’ perspectives based on facts, we were able to derive effective services and features that are not constrained by the provider’s assumptions or biases.
from Our Client

Refining the Concept

Imagining the reality of non-routine situations is challenging and although disaster awareness may temporarily increase when incidents occur in other regions, this awareness often deteriorates over time, leaving individuals unprepared. To ensure that each person can take appropriate actions when necessary, we designed a service that can be used effortlessly on a daily basis without requiring constant awareness.
Based on a nationwide survey on disaster victims, fieldwork in affected and high-risk areas, and interviews with disaster survivors, we identified the necessary services across all phases from ordinary times to recovery, taking into account changes in public awareness over time. We conducted acceptance surveys for the service concept in Sasebo City, Nagasaki Prefecture and Oita City, Oita Prefecture. We refined service ideas and clarified the priorities through feedback from users.
37.8
%
general service acceptance rate
If this is service was available, I would download the app and would even be willing to enter my personal information.
User Interview : Female, 20s (Nagasaki Prefecture)

Adopting Partnership

We visualized how our service integrates with the existing businesses of partner companies and utilized general user acceptance survey results to clarify the impact of profitability and existing business operations for these partners. This approach supports the decision-making process to implement the service. Additionally, we examined individual features tailored to specific characteristics of the target companies and considered additional requirements for the service.
I have a vague understanding about evacuation and emergency supplies. I would like to learn more.
User Interview : Female, 40s (Aichi Prefecture)
In the event of a disaster, it would be difficult to search for new information in panic. An app that I’m already familiar with and use regularly would be very convenient and useful.
User Interview: Female, 30s (Kanagawa Prefecture)
Even if I have proper emergency supplies at home, they won't be accessible if the house collapses. I think it's a great idea.
User Interview : Female, 40s (Aichi Prefecture)
I want to know about disaster prevention for the safety of my children.
User Interview: Female, 40s (Resident of Aichi Prefecture)

Overseas Expansion

With visions in rolling out the service overseas, we conducted a survey in five Southeast Asian countries with high disaster risks (Taiwan, Philippines, Indonesia, Vietnam, and Thailand). Through desktop research, we examined disaster history and trends, government policies and systems, disaster prevention infrastructure, and the roles and strengths of local governments. We then conducted questionnaire surveys and interviews to gather information on daily life, housing conditions, disaster knowledge, disaster prevention awareness, collection of disaster-related information, and disaster victim experience. This helped us understand the actual situation and challenges from the residents’ perspective. We also engaged in discussions with JICA and local companies to grasp the support mechanisms and challenges, exploring the possibilities of the business. Furthermore, we conducted on-site surveys in Hue Province and Da Nang City, areas prone to disasters located in the central part of Vietnam. We investigated flood control measures, disaster prevention infrastructure and systems for providing information to residents, in collaboration with business managers and stakeholders.
In case of an emergency, I believe the condominium association or property management company will provide support, so I can rely on them during a disaster.
User Interview : Female, 30s (Ho Chi Minh City)
Information from the government is often delayed, so I rely on social media to stay updated.
User Interview : Male, 40s (Jakarta)

Client

NTT DATA

Credit

Consultant
Takehiro SUENARI
ART Direction
Kota ISHIDA
UX Design
Kazuki YABE, Michiyo YAMANE

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