The “AEON WALLET” app, provided by AEON Financial Service Co., Ltd., has won the Merit Award in the Digital & Motion Design category at the DFA Design for Asia Awards. This marks its fourth international design award, following the “iF DESIGN AWARD 2024” in Germany, the “A’ Design Award and Competition 2024” in Italy, and the “International Design Excellence Awards (IDEA)” in the United States. FOURDIGIT was responsible for the service design and UI/UX design.
About AEON WALLET
Launched in 2016 as the official app for AEON Card, “AEON WALLET” has been downloaded over 17 million times. A major renewal was conducted in September 2023 to bring users closer to financial services.
The new AEON WALLET offers various services, including credit cards, QR code payments, and points, with features that can be personalized according to users’ lifestyles and life stages. It is designed with a simple UI, allowing easy and quick access to payments and coupons whenever needed.
About DFA Design for Asia Awards
The DFA Design for Asia Awards, established in 2003 by the Hong Kong Design Centre, is a renowned design award sponsored by CreateHK of the Hong Kong Special Administrative Region Government. It honors outstanding projects that excel in design and contribute to improving the design industry and Asian society annually. Judging is based on six criteria: “Creativity and people-centered innovation,” “Usability,” “Aesthetics,” “Sustainability,” “Impact on Asia,” and “Commercial and social success.” To date, over 2,600 design projects from across Asia have been recognized.
FOURDIGIT's Involvement
Since August 2022, FOURDIGIT has been extensively involved in service design, UI/UX design, front-end development, and building a continuous improvement framework.
For payment and coupon apps, We conducted user research with 1,300 participants to identify user pain points and potential needs in user experiences. To address information overload and complexity issues, they adopted a simple design philosophy that allows users to customize information and functions as needed. This app is personalized for each user, aiming to improve financial literacy through usage and offer a long-lasting, convenient experience.
In parallel with front-end development, We have established a continuous improvement system and continue enhancement efforts following the app’s release in September 2023.
