To provide practical knowledge and experience in service design in Thailand, FOURDIGIT has partnered with King Mongkut’s University of Technology Thonburi (KMUTT), a prominent national university renowned in the field of design.

 

Building on our extensive experience and expertise in service design across Asia and beyond, FOURDIGIT will collaborate with KMUTT to nurture talent capable of delivering the value of service design. Through this program, we aim to equip many individuals with practical knowledge and experience in service design. In the future, we hope that graduates of this program will thrive in the market, enhancing the value of both service design and design itself.

 

As the first step, we plan to hold a multi-day boot camp at KMUTT in November and December.

FOURDIGIT’s “Service Design Fundamentals Course” will provide basic knowledge and hands-on experience in visualizing ideal outcomes based on Human-Centered Design (HCD) principles. In addition to learning about the design process, participants will have opportunities for comprehensive input in design, business, and technology. Service design and design consulting require extensive experience and skills. Through this initiative, we aim to help students acquire design thinking and peripheral knowledge.

 

We plan to offer a four-day short boot camp that will serve as an introduction at KMUTT, followed by a potential three-month learning program.

 

Content
– Lecture and discussion on basic knowledge of service design
– Organize workshops on experiential design
– Feedback by members of FOURDIGIT

The digital economy in Southeast Asia has proliferated, but there is a shortage of highly experienced design professionals, and design education faces similar challenges. In the field of design, there is a demand to cover a wide range of areas, requiring the integration of business and technology. However, there are insufficient opportunities to acquire practical skills thoroughly. As a result, companies struggle to find talented individuals and training costs post-hiring are high.

 

To address these challenges and promote design development as a solution in the industry, we decided to partner with a Thai university to leverage the expertise we have accumulated at FOURDIGIT to foster talent.

 

In Japan and Southeast Asia, FOURDIGIT offers service design, branding, customer experience design, and continuous improvement support, along with corporate training programs. Additionally, In Okinawa Prefecture, Japan, we are engaged in sustainable talent development activities, which provide job opportunities and collaboration in the digital design field.

 

Utilizing these experiences, we aim to accelerate organizational development in Thailand, reduce training costs for companies, and actively contribute to design education.

School of Architecture and Design (S0A+D) is an integral part of King Mongkut’s University of Technology Thonburi (KMUTT), one of Southeast Asia’s leading universities. In the 2024 World University Rankings, KMUTT placed third in Thailand and in the top two hundred in Asia. Renowned for its creative approach to teaching and the high quality of its research, the university is also an influential multidisciplinary think thank and innovative industrial park. Establising in 1994, SoA+D is a pioneer in international education in architecture and design. All our programs are taught in English and emphasize a project-based approach to teaching and learning that is firmly grounded in contemporary debates in Thailand and the international arena. We strive to produce skillful and creative practitioners with a strong awareness of socio-cultural and environmental dimensions of their professions. As socially aware critical thinkers and creative doers, our graduates are well-placed to make meaningful and substantial contributions in the expanding field of design and architecture.

 

University name：King Mongkut’s University of Technology Thonburi（KMUTT）
Location：126 Prachauthit Road, Bangmod, ThungKhru, Bangkok 10140, Thailand
Established：1960
Website：https://global.kmutt.ac.th/

With the rapid spread of smartphones and other digital devices, designing the experiences that connect the products and services provided by companies with their customers has become increasingly important. For those studying design in the digital realm, we hope to increase the number of people who can contribute to society through our education courses, which leverage FOURDIGIT’s practical experience, helping companies deliver services that solve customer problems more effectively and create services that are easier to understand and use for users.

 

Background: A graduate of Meiji University’s School of Commerce, he has 30 years of experience in the education industry, 12 of which were spent in overseas operations. As General Manager of the Kumon Asia & Oceania Regional Support Office, he was responsible for developing new markets in the region, establishing functional corporations for IT, logistics, and printing, and standardizing operations in these areas. Later, at HUMAN Digicraft (Thailand) and HUMAN Starchild (Malaysia), he was in charge of the overseas development of child education business in the STEAM field and Japanese-style childcare as the corporate manager.

In April 2024, he joined FOURDIGIT as Head of Education, promoting digital design education in FOURDIGIT’s overseas regions.