The “AEON WALLET” app by AEON Financial Service Co., Ltd. has received the Silver award in the Digital Interaction category at the “International Design Excellence Awards (IDEA) 2024,” one of the most prestigious and longest-standing design awards. This accolade follows its wins at the “iF DESIGN AWARD 2024” in Germany and the “A’ Design Award and Competition 2024” in Italy, marking a triple crown in international design awards. FOURDIGIT has been responsible for the service design and UI/UX design.
About "AEON WALLET"
Since its launch in 2016 as the official app of AEON Card, “AEON WALLET” has been downloaded over 17 million times. In September 2023, the app underwent a significant renewal to bring users closer to financial services.
The new AEON WALLET offers personalized features tailored to users’ lifestyles and life stages, encompassing various services such as credit cards, QR code payments, and points. It is designed with a simple UI to enable quick access to payments and coupons without the complexity of displaying numerous services.
About "International Design Excellence Awards (IDEA)"
The “International Design Excellence Awards (IDEA)” is hosted annually by the Industrial Designers Society of America (IDSA) and is one of the most prestigious and longest-standing design awards. The 2024 edition marks its 44th year, attracting thousands of entries from designers worldwide. The judging criteria include innovation in design, user benefits, client and brand benefits, social impact, and aesthetic suitability.
FOURDIGIT's Involvement
Since August 2022, FOURDIGIT has been extensively involved in service design, UI/UX design, front-end development, and building a continuous improvement framework.
Through user research involving 1,300 participants, We investigated the usage realities of payment and coupon apps, identifying pain points and potential needs in the existing experiences. To address the issue of information overload and the complexity it creates, they adopted a simple design philosophy that allows users to customize information and functions as needed. The app is personalized for each user, aiming to enhance financial literacy through usage and offer a long-lasting, convenient experience.
In parallel with front-end development, We have established a continuous improvement system and continue enhancement efforts following the app’s release in September 2023.
